Uber for grocery
Ondemand grocery is on the rise today, because of the rise in demand for buying groceries comfortably without having to invest time and cost in going to a supermarket or local retail stores.
According to the study conducted by Nielson, developed countries account to one-fourth of the population who buy groceries online.
This article discusses about you can set up a successful online grocery marketplace that will thrive with services provided by SoluLab.
Key tips to effortlessly set up a thriving online grocery marketplace
Build a strong business model
Before you start any process, we help you understand the revenue stream of your business, key partners, key resources, channel through which you deliver groceries to customers, customer relationships, etc. Also, formulate a value proposition that your online grocery marketplace will offer customers. This value proposition is what will customers use to identify your service with other competitors out there.
Your business model can be a tie-up where you partner with an outside local or online retail grocery vendors or sell groceries online as a partner with the right suppliers, etc.
Important features your online grocery marketplace should have
Order history to easy order check-out
Customers might be prone to make the same order they had already once made without having to make a new order list every time they want to buy from you. We provide an order history where customers can view their previous orders and can repeat the same order or choose particular products from the order history for faster check-out.
Build a sizeable cart
We shall allow customers to add multiple grocery items to their cart to buy multiple products at once without having the trouble of buying one product at time, which might be a complete headache. In this cart, as the customer keeps adding items, calculate and provide them with the visibility of total price of each product with its quantity and the final total price of the whole cart.
Section of offers
We help you provide customers with offers such as discounts, coupons and promotional codes that they use to avail a special or discounted price on online groceries. This will add value to the customer satisfaction which in turn builds customer loyalty.
Basic features and functionalities that your online grocery marketplace should include
Customer portfolio and information
Customers should be able to create an account for themselves where they have to give demographic details such as their name, contact number, address of delivery, e-mail id, etc. This will be used to deliver the groceries to the customers doorstep at the right time and right place. We make sure that using this you can also differentiate customers and provide better value.
Provide a pool of product categories
Customers should be able to choose products from variety of ranges based on price and type of grocery. We develop unique categories such as trending orders, basic needs, etc. The typical category that we will provide are snack, vegetables, fruits, meat, health drinks, home décor, etc.
Optimize your platform for search engine
If your online grocery marketplace is a part of the first page search result in any search engine, then the chances of customers flocking to your platform will be higher. We stop wasting website traffic and use it efficiently by using the appropriate keyword in every header, menu and content.
Revenue stream for your online grocery marketplace
Generating revenue from subscription
This one of way of generating revenue. You make customers pay for the services rendered, discounts provided and the news feed they subscribe provided by your online grocery marketplace.
Commission based revenue generation
This is one of the popular methods of revenue generation. Tie-up with different local vendors and charge a commission for each product placed in the order by a customer.
Other notable revenue generating methods
You can generate revenue through media promotion, blogging, selling merchandises, etc.
Conclusion: Enhance the customer buying behavior by build a productive online grocery marketplace
Buying groceries is a daily need and a demand that never goes down. Ensure that you provide services that satisfy customers and your suppliers at the same time. At SoluLab, we help you satisfy them both to thrive successfully.
